Scale with intention
Clearer priorities.
Faster decisions.
Strategic guidance that cuts through the noise
Most businesses don't have a strategy problem - they have a clarity problem.
I help you identify what matters, prioritise the highest-return items, and build a plan your team can execute.
Commercial results you can actually measure.
Everything I work on ties back to a number and a result.
Whether it's retention, revenue growth, conversion growth, or time-to-launch, the output is always something you can point to.
Systems that scale with you
Strategy without delivery is just a document.
I stay embedded through implementation - managing stakeholders, resolving blockers, and making sure what was planned is what gets built.
You've built it.
Now let’s make it thrive.
Examples of impact.
new revenue streams launched successfully for ADHD Untangled [GTM, sales management, set-up and project delivery] bringing in an extra 45% of revenue.
Took Athena Fertility from zero to first paying customers in the Dutch market in three months - building the commercial model, GTM strategy, and operational foundations from scratch.
of owned media managed through the biggest integrated marketing campaign for WeTransfer
Used by world-class
professionals and startups
What can you expect when working with us
Initiative scoping: defining what needs to be built, by whom, and in what order
Cross-functional coordination across Product, Engineering, Marketing, Sales, and Data
Stakeholder management and executive-level reporting
Dependency mapping and trade-off resolution
Process design and operational tooling implementation
Delivery tracking, risk identification, and course-correction
For teams where too many things are in flight and nothing is quite landing. I take ownership of complex, multi-team initiatives and drive them through to completion, without the drag that usually comes from working across functions.
Growth creates operational complexity. What worked when the team was small starts to break as the business scales, reporting gets inconsistent, planning becomes guesswork, and no one has a clear view of what's actually happening across the business.
I design the operational infrastructure that gives leadership real visibility and gives teams the clarity to execute. That means forecasting models they can trust, planning frameworks they'll actually use, and reporting structures that surface the right information at the right time.
For founders building the commercial function while running everything else. I provide the strategic input, operational structure, and execution support that early-stage businesses need - without the overhead of a full-time hire.
Cross-Functional Operations & Project Delivery
Business Operations & Forecasting
Commercial and Startup Advisory
Forecasting model design and build: revenue, resources, pipeline, and scenario planning
Resource allocation frameworks tied to commercial priorities
Operational process design: mapping, fixing, and documenting how the business runs day to day
KPI and OKR frameworks
Planning cadence design: how the business sets goals, tracks progress, and makes decisions
Data structure and reporting architecture for sales and commercial teams
Zero-to-one commercial buildout: pricing, revenue streams, early GTM
Product-market fit validation and market entry strategy
Operational foundations: tools, processes, reporting structures
Pricing strategy: competitive analysis, model selection, margin modelling, and testing frameworks
GTM strategy: market sizing, customer segmentation, channel prioritisation, and launch sequencing
Commercial prioritisation: identifying the highest-ROI initiatives and sequencing them correctly
Competitive positioning and differentiation strategy
AI-augmented workflow design for lean teams
Got questions?
Find the answers.
Any more questions?
Have you worked with early-stage startups or only established companies?
Both. I founded Athena Fertility myself and took it from zero to first paying customers in the Dutch market in three months, so I understand what the early stage actually requires - not just in theory. I've also operated inside companies like WeTransfer at significant scale. The work looks different at each stage, but the underlying skills - building commercial models, making decisions with incomplete information, getting things delivered are the same.
What kind of businesses do you typically work with?
Do you work solo or do you bring in a team?
What's the process?
Do you offer all four services together or do clients usually come to you for one specific thing?
How long does a typical engagement last?
How quickly can you start?
What do I need to have in place before working with you?
Do you offer retainer arrangements or is everything project-based?